## The Great Waste

Let’s go back 20 years for a moment. If we wanted to watch something, we had to turn on the TV at exactly the right time. There was no streaming. Well... there was, but everything was simply streamed to everyone at once.

If you had told someone back then that, 20 years later, video content would be delivered separately to each individual viewer, they might have been surprised. What if a million people were watching the same episode of a new series at the same time? It would make no difference—we would still send the same content to each of them separately.

Sometimes the streams are only a few seconds apart, sometimes minutes, and sometimes hours. The same material is delivered to countless people, separately to every single one of them, solely so that each viewer can choose when to watch it.

“What a waste!” you would have exclaimed 20 years ago.

## The Next Great Waste

Today, delivering a separate video stream to each individual viewer is perfectly normal. But now another form of waste is emerging.

What if we generated a graphical interface individually for every person? Or went even further—for every single request?

Let everyone experience the world exactly as they want. Let them use the internet and applications in their own way—the appearance, the buttons, everything personalized and generated on the fly for each user, according to their needs and preferences.

“What a waste!” you might exclaim today.

